≈143 °C onset
The Maillard reaction
Above roughly 140 °C, reducing sugars in the bean condense with free amino acids and cascade into hundreds of new compounds. The heavyweights are melanoidins — long polymers that give roasted coffee its colour and much of its body — alongside the volatile aromatics you actually smell as "coffee": furans (caramel), pyrazines (nutty, earthy), thiols (roasty).
The roaster's job in this window is pace. Run the phase too hot and the outside browns while the core lags — shallow, uneven flavour. Stall it and the same chemistry bakes out flat. We hold a falling, never-crashing rate of rise from Maillard onset to first crack, and we log it on every batch.